Make your content shoppableħ in 10 Pinners say they go to Pinterest to find new products, ideas, or services they can trust. In addition, check out these 5 tips from the Pinterest team on writing better and keyword-rich Pins. Go ahead and populate your Pinterest account with the keywords you find in Pinterest’s keyword tool so your business gets discovered more easily. Example of Pinterest’s keyword research tool Source: Pinterest For example, if you insert a keyword like 'home decor' into the tool, Pinterest will pull up a list of related topics, along with their search volume. This tool is available in Pinterest's ad manager, but you don't need to launch an ad or pay for an ad to use it. Pinterest's keywords research tool is another place you can find keywords to optimize for. For example, if you're a DIY small business owner that makes homemade candles, you can type 'Candles' into the Pinterest search bar, and it will pull up a list of related search terms like 'candle aesthetics,' 'candlesticks,' and 'candles DIY' that you can use in the descriptions of your Pinterest profile, in your board descriptions, and in the titles of your Pins.Įxample of how to use Pinterest’s recommendations for keyword research Source: Pinterest Pinterest's search recommendations are a great place to find keywords. The first step is to determine which keywords your target audience uses. Once it's up and running, you can fill your Pinterest board descriptions, profile descriptions, and pin descriptions with keywords to help shoppers find your account. If you don't have a Pinterest Business account yet, go ahead and create one. This will lead to more people seeing your brand and its products, more follows, and eventually, more sales. Therefore, optimizing your Pinterest Business account for search, which includes using relevant keywords, helps people find your account when searching for words related to your product(s). That's because, like Google, Pinterest uses algorithms to decide what content to show its users.

Pinterest is more of a visual search engine than a social media platform.

Optimize your Pinterest Business account for search

Reach new audiences, schedule content, and measure their performance with Buffer's Pinterest scheduling and analytics tools. Schedule your eye-catching pins and save time with Buffer

Pinterest etsy marketing